For the individual, Pinterest is a site where you can collect and organise things that you like.
It allows the user to “pin” images and videos they upload or find online to a virtual pin board and share them with others. Users can create as many pin boards as they like, based on their hobbies or interests. For example, they might create a pin board called “Wedding List” and include images of things they would like as wedding presents – this could be shared with friends and relatives. Others can also follow their pin board and even repin the images that they like, which, in turn, adds it to their own pin board.
Perhaps other businesses you know are using it and you are feeling that you have somehow missed the boat? Not to worry. It is true that Pinterest is one of the most rapidly growing social media sites – launched three years ago it now has almost 50 million users worldwide. Women, mainly between the ages of 25 and 44, make up about 80 percent of the site’s audience but the use of Pinterest is spreading rapidly to other groups.
Setting up an account is as simple as you might expect – supply a user name and password and you’re away, but you can build on your profile by adding a description, location, website etc.
You can follow people and boards, so that you see the new pics they post. As a business you are hoping that people will follow you and your boards, repin your pics to their boards and hence spread the message about your products and services.
So away you go creating boards and pinning pics. You can give your boards a descriptive title so that potential customers will find it. Pics can be uploaded or pinned from anywhere on the web (copyright permitting). You can add a “pin it” button to your browser to make it easier for you to pin stuff you find on the web. You can also add “pin it” buttons to your blog or website, to make it easier for people to pin and share your stuff. When you pin pics you can add prices and descriptions and link them back to your website.[/wr_text][/wr_column][/wr_row]